Serving up a social feed worth coming back for.

Crust of Culture is a bakery-meets-community story, and the feed had to reflect both. We built a content system that balances product hero shots with the rituals around them — the morning queue, the steam off a fresh loaf, the regulars on first-name terms.

A consistent visual grammar — type, colour, framing — keeps every post unmistakably theirs while leaving room to play with seasonal launches and behind-the-counter moments. The result: a feed that feels like the shop itself, just one screen away.