Pouring out a fresh, social-first identity for a juice brand.

Frullato wanted to stand out in a category drowning in pastel gradients and generic fruit shots. We built a punchy social system — bold typography, vivid colour, food photography that earns the double-tap — and paired it with growth experiments that turned scrolls into orders.

From weekly creatives to launch campaigns, every asset feeds the same playbook. The feed reads as one brand, the engagement curve points up, and the storefront finally looks as fresh as the drink in the cup.